Turning Pages, Changing Lives
The story of a reader who became a publisher, and a movement.
Founder: Champ Readers Pvt. Ltd.
Born on 26 September 1990 into a respectable, middle-class family in Jabalpur, Sagar Azad received his early education at St. Gabriel Senior Secondary School. Despite the many challenges of his childhood, he always recognised a deep entrepreneurial spirit within himself.
In 2011, Sagar moved to Kota with dreams of continuing his education. Facing financial difficulties, he worked as a salesman before finding a position at Crossword Books, Kota. It was here, at just 21, that he discovered his true calling: connecting people with books and building a literary ecosystem that India deserved.
At 26, he resigned from his only job to found Champ Readers, an association dedicated to promoting emerging Indian writers. He organised record-breaking book launch events in Kota, drawing crowds of ~2,500 students per event, a milestone that has never been surpassed anywhere in the country.
In January 2021, Sagar established Anecdote Publishing House, now publishing and promoting authors across India and internationally. His journey was celebrated by Entrepreneurs Today as one of their prestigious 35 Under 35 achievers.
Since 2013, we have endeavoured to amplify every author’s literary presence, providing a trusted platform for launching, marketing, and growing their books.
Our mission is to push hard and transform budding writers into successful authors. We assist with book promotion, branding, and sales, whether you’re a debut author finding your voice or an established name seeking wider reach. Champ Readers is one of India’s most sought-after literary promotion organisations.
We have organised landmark launch events for some of India’s most beloved authors and created history multiple times in Kota. No organisation in the country has matched the scale and energy of our book launch sessions.
Over 500+ authors have trusted Champ Readers to launch, promote, and amplify their voices across India and beyond. These are just a few of the celebrated names we’ve had the honour of working with.
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Founded in January 2021 and headquartered in Delhi, Anecdote Publishing House exists to connect quality readers with quality writers worldwide. Its vision is to make content discoverable across every format, print, e-books, and audiobooks.
Backed by an ecosystem of skilled writers, editors, proofreaders, and designers, the company provides authors with professional and creative support at every stage of their journey.
Supporting every creative individual, from writer to reader.
Ensuring every published work reaches its intended audience.
Championing all voices regardless of gender, region.
Quality literature, services, employment, and relationships.
“Before we die, it is important to understand our purpose and the goal of life. The energy of the universe is within each of us. It is crucial to recognise that we each have something unique to offer the world. Understand yourself, your purpose, and have faith in yourself. Strive to achieve your ultimate destination by harnessing the power of your dreams. One day, you will join the ranks of the world’s successful people.”
Founder: Champ Readers Pvt. Ltd.
