Touring is a common practice among most professionals in the arts and crafts field. Writing is an art form that is universally appreciated, so if you've got the right resources, pack your bags and head out for a world tour. Touring ensures worldwide exposure for your novel as well as yourself, plus a chance to release your novel in multiple languages should the experience pay off.
Book reading sessions are a great way to give early access to potential buyers of your novel. All you have to do is approach potential venues like bookstores, libraries, places of worship, parks, and schools. Reading sessions invite the chance of a very personal moment between author and reader; you may even build a loyal fan base. You can also host reading sessions at various book clubs across India.
Needless to say, writer's clubs are the best place to find other aspiring authors who have either released or about to release their first book. If you fall into either category, joining a writer's club will help you generate more interesting writing, editing, designing, and marketing ideas- the complete package. Café spots are known to be great places for writers to meet up.
Merchandising, especially in an excessive manner normally done after a book gets highly rated and popular. However, you still opt for merchandising on a smaller scale- printing your character or certain dialogues of your book on T-Shirts, mugs, and wallpapers. Enhance your PR with radio broadcasts, TV talk-shows, press events and workshops: Classic offline media like TVs, newspapers, and the radio still hold a strong value in today's internet savvy world. Take advantage of these mediums by making an appearance. Attending workshops as a guest host will give you a chance to connect with a niche audience.
Creating an author website should be the first thing you do when you plan to build an online presence for your book launch. The website will serve as the base for all other types of online promotions, plus it adds credibility to your image as an author.
One of the quickest ways to make your presence felt online is to update content in the form of text and video regularly. Set up a blog on WordPress and a channel on YouTube and start sharing informative and entertaining content that hints at the release of your book. The more you share the better exposure and credibility you will build up.
The easiest way to share all sorts of information today is through social media. Each platform has something unique to offer, so pick the one that fits your novel's theme and start promoting your book. As you build more steam and increase your follower base, you can start expanding your marketing strategies across other social media platforms. Also, make sure to avoid common social media marketing blunders.
Influencers are people who have established a strong follower base due to their expertise in a certain subject. There are lots of influencers who share book reviews on their pages; contact as many as you can and request them to review and promote your book as well.
Even after your book is launched, it is highly recommended to convert your book into an eBook. EBooks are cheaper to make and easier to promote, and the best platforms to distribute your eBook are Ingram and Amazon. If your eBook gains traction on these sites, you'll have more confidence in promoting the physical copies.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Social media is a rage today with people of every age staying online for hours and this long visiting hour gives us a window of opportunity to Promote your book to huge and varying demographics. With a good amount of reach on every social media platform including Facebook, Snapchat, Twitter, Instagram, Linked In, Pinterest and Google+, we make sure your book is visible across these platforms in the most subtle yet impactful way possible.
Content writing is a form of writing which does not necessarily involve storytelling. Various things have to be kept in mind before writing any kind of content. The most important of them are
A book review is a form of literary criticism in which a book is merely described (summary review) or analyzed based on content, style, and merit. A book review may be a primary source, opinion piece, summary review or scholarly review. Books can be reviewed for printed periodicals, magazines, and newspapers, as school work, or for book websites on the Internet. A book review's length may vary from a single paragraph to a substantial essay. Such a review may evaluate the book based on personal taste.Reviewers may use the occasion of a book review for an extended essay that can be closely or loosely related to the subject of the book or to promulgate their ideas on the topic of a fiction or non-fiction work. A successful book review includes a summary of the book, background information about the author and topic, and an evaluation of the content. When writing a summary of the book, assume that your audience has not read it and address the book's main topics and ideas and explain why they matter. When covering the background of the book, research the topic, even if the book is a work of fiction. For example, if you're reviewing a novel about slavery, research and compare historical information with the author's approach to the topic. If it's a nonfiction book about slavery, compare the author's argument and use of evidence to other published works on the same topic. You'll also want to include some information about the author, which can help your reader understand the content, especially if it's a work of nonfiction. For example, what are the author's credentials of his or her influences or beliefs? Finally, conclude the review with your evaluation of the book. This isn't just your opinion; it's your assessment of the book's strengths and weaknesses and how well it met its objectives. However, book reviews can include personal opinions, so be sure you know whether or not this is part of your assignment. If it is, explain your reasons as well as your reactions to the book and avoid oversimplifying them. Statements such as, 'I don't like it' are not informative. However, something along the lines of 'I don't like the book because it is a stereotypical, biased story about these people, with no supporting evidence,' is more convincing.
Author interviews are activities used to help readers engross in understanding a Character, plot, the author's message, title or theme. By questioning the author's choices in narrative development, interviewers witness the author's art and the impact it has on these of the story or poem. Under this activity, the interviewer or the readers select the point of view of a character and develop questions from their own perspective.
A talk show, especially in college, is an event in which one person (or group of people) discusses various topics put forth by a talk show host. Usually, guests consist of a group of people who are learned or who have a great experience with whatever issue is being discussed on the show for that episode. Other times, a single guest discusses their work or area of expertise with a host or co-host.
Public relations is a strategic communication process companies, individuals, and organizations use to build mutually beneficial relationships with the public. The main objective of public relations is to maintain a positive reputation of the brand and maintain a strategic relationship with the public, prospective customers, partners, investors, employees and other stakeholders which leads to a positive image of the brand and makes it seem honest, successful, important, and relevant. Public relations is different from advertising. Public relations agencies don't buy ads, they don't write stories for reporters, and they don't focus on attractive paid promotions. They rather promote the brand by using editorial content appearing on magazines, newspapers, news channels, websites, blogs, and TV programs. Using earned or free media for promotion has its benefits as information on these mediums aren't bought. It has a third-party validation and hence isn't viewed with skepticism by the public. According to the functions of the public relations department/agencies, public relations can be divided into seven types. These are: Media Relations: Establishing a good relationship with the media organizations and acting as their content source. Investor Relations: Handling investors events, releasing financial reports and regulatory filings, and handling investors, analysts, and media queries and complaints. Government Relations: Representing the brand to the government about the fulfilment of policies like corporate social responsibility, fair competition, consumer protection, employee protection, etc. Community Relations: Handling the social aspect of the brand and establishing a positive reputation in the social niche like environment protection, education, etc. Internal Relations: Counselling the employees of the organization about policies, course of action, organization's responsibility and their responsibility. Cooperating with them during special product launches and events. Customer Relations: Handling relationships with the target market and lead consumers. Conducting market research to know more about interests, attitudes, and priorities of the customers and crafting strategies to influence the same using earned media. Marketing Communications: Supporting marketing efforts relating to product launch, special campaigns, brand awareness, image, and positioning.
No one cares about products. People care about ideas. Is a product an idea? Noup. Is a brand? A good one is.
The importance of cover design for self-published authors, collaborative groups, and independent press has become less of an argument as the competition and potential sales revenue from book sales has become obvious. Many writers now take seriously the need to package and market their books professionally, and pro covers are no longer considered 'nice to have'; they are considered essential in the ever more competitive world of bookselling. Bookshops display books with their covers facing the reader. It's the first thing a reader sees. It is the reason a customer picks up the book, particularly in a supermarket setting where every book is front-facing. Even the author can be recognized not only by the letters spelled out but by the font, the style of cover, composition, the look of a series. Only when a reader has picked up the book do they actually read anything, and that includes the back cover blurb that you will have spent hours and hours honing – and if the blurb was worth all that effort, then the cover is equally if not more deserving. Where reviews, recommendations, and building an audience are also important, but I'm talking about a package, and that shouldn't be compromised by any one element.
What most people are referring to when they use the word proofreading is the process of checking a document for any kind of grammatical, typographical, or formatting errors. Proofreading should always be the last step taken before a document is published online, handed to a professor, submitted for a job application, or otherwise shared with its intended audience. By the time a document is ready to be proofread, it should have been edited already. This means its content should already be well organized, well written, and easy to understand. Editing also involves removing errors, but it focuses more on making sure the document makes sense as a whole. Proofreading, on the other hand, is about finding errors both small and large that were either missed or introduced during editing. Proofreaders ensure that the document's final draft is completely free of grammatical errors (e.g., subject-verb agreement problems, incorrect word choices, improper punctuation usage, and incorrect spelling) as well as formatting and typographical errors. They also make sure the document adheres to the chosen style guide. Unlike traditional proofreaders in the publishing industry, document proofreaders are not limited in the number of revisions they can make to a document, as there is generally no elevated proofreading cost associated with making more changes. However, if proofreaders find that most of the document still requires extensive changes, they may recommend that it undergo another round of editing. Though a proofread is less extensive than an edit, it is an important step when preparing a piece of writing to be read by other people, as errors can cause confusion or be seen as unprofessional.
No one cares about products. People care about ideas. Is a product an idea? Noup. Is a brand? A good one is.
Essentially, a book launch is all the activities and promotions that are done to introduce a new book to the world. These can include:
Aside from merely introducing a book to the world, book launch efforts are aimed at getting early sales. It is hoped that a large initial sales volume will help get the book on a bestseller list, which could propel even more sales. However, the volume that needs to be sold to make it on such a list is so high that the chances of getting a self-published book on them are akin to winning the lottery. Regardless of whether a book makes it to a best-seller list or not, early sales can help authors and publishers recoup their investment in writing and publishing it.
Today’s generation of authors have access to hundreds of marketing channels thanks to the age of the internet and social media. The challenge lies in how well an author can utilize all the methods at his/her disposal. The secret to effective book marketing is consistency and a well thought out and executed strategy. Here are a couple of interesting ways to launch your book.